NYX 2024 Brand Activation near Superbowl
February 2024
Collaborators
Experiential Activation
Las Vegas, NV
Overview
From Tractor Vision
To promote NYX Cosmetics Duck Plump Extreme Plumping Gloss, the brand launched a full campaign including a 30 second commercial featuring Cardi B during Super Bowl 2024 and experiential activations at Ulta Stores around the country. After working with Wasserman (formerly known as CSM) on several NYX campaigns previously, our team in Los Angeles fabricated this vibrant footprint for the Super Bowl stomping grounds in Las Vegas, NV.
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