Luxottica

April 2019
Product Launch
New York, NY
100 - 150 Attendees
 
Overview
From Revolver Productions
Revolver Productions partnered with Factory PR to transform the Luxottica studio into an experiential showroom for the Fall Winter 2019 collection. We wanted a playground for the senses, an immersive experience that stuck with the press & media in attendance. To touch: a forest of swinging vines greeted the press as they entered, while essential cypress oils filled the room. Chef Kelvin & a fresh juice bar enchanted taste buds. A Revolver event wouldn't be complete without an aesthetically pleasing activation; colored mirrors offered a fresh perspective for Luxottica’s new collection of luxury eyewear. Attendees left with essential oils to complete and remember the experience.
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