Candid Launch

THE CHALLENGE Design an unforgettable launch event for key influencers and press to illuminate the power of Revlon’s Candid product line. Drive home key product benefits, celebrate natural beauty, and inspire a significant PhotoReady Candid social media blitz. THE SOLUTION What’s In & What’s Out. Bringing the brand to life, we split the raw space in two. One side represented the ingredients in Candid and the other, the elements blocked out when wearing it. We created several photo moments, including a mirrored room with light fixtures painted in all 31 shades of the foundation. Revlon model and spokeswoman, Ashley Graham, made an appearance and talked about makeup being for everyone - there’s no size, gender or religion required to wear it. Her IG post from that evening received 261K likes.