NBA2K Video Game Release Party - Experiential Activation in New York, NY | The Vendry

NBA2K Video Game Release Party

August 2018
Experiential Activation
New York, NY
From Pink Sparrow
To celebrate 20 years of NBA2k heritage, we transformed a warehouse into a blowout release party. Featured scenic comprised of 4 LED lit steel-framed cubes with AV integration, mirrored infinity tunnel, and a custom steel truss system that lifted to the ceilings to transform the space into a performance space where the night capped off with a performance by Travis Scott.
Event Team
Agencies & Vendors