CES Display
January 2016
Collaborators
Tradeshow / Expo Activation
Las Vegas, NV
Overview
From Elyse Marks Studio
CES is the venue for Toyota to communicate their new technology efforts. In 2016, they displayed two concept vehicles, the FCV+ and the Kikai, and demos of AI technology and Agent+, a new navigation interface. The high tech face of Toyota was interpreted through a darker, moody color palette and angular architecture which clearly separates it from the auto manufacturing side of the company.
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