CES Display - Tradeshow / Expo Activation in Las Vegas, NV | The Vendry

CES Display

January 2016
Tradeshow / Expo Activation
Las Vegas, NV
From Elyse Marks Studio
CES is the venue for Toyota to communicate their new technology efforts. In 2016, they displayed two concept vehicles, the FCV+ and the Kikai, and demos of AI technology and Agent+, a new navigation interface. The high tech face of Toyota was interpreted through a darker, moody color palette and angular architecture which clearly separates it from the auto manufacturing side of the company.
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