Adidas Newsroom Summit 2018

Dera Lee Productions developed a two day event that brought together the Adidas's Global Newsrooms for their first summit in Adidas history. The event took place in Milk Studios located in Chelsea, New York which provided the perfect backdrop for our design which included custom staging with weathered oak and frosted plexiglass lettering and Adidas accents. A custom 10 foot high free standing agenda with the same weathered oak frame welcomed the newsroom teams each morning along with curated breakfast and lunch from some of top New York takeout restaurants such as Mangia, Sweet Green, Morimoto, Dig Inn, Levain Bakery, Fat Witch Bakery, Doughnuttery, and more.