Dell at IFA
August 2018
Collaborators
Tradeshow / Expo Activation
Berlin, Germany
Overview
From BMF
Dell returned to IFA 2018 inviting guests to experience the Art of Innovation with a gallery-inspired inspired booth layout of colorful, interactive installations highlighting the superior technology found in new Dell products.
As Dell had a limited presence in the European market in recent years, IFA was a significant brand investment in the region aimed to make a splash with consumers, press, analysts and loyalists. The attention-grabbing booth BMF created engaged close to 110K attendees and Dell’s Sales Team reported the greatest lead generation in the brand’s history at this show.
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