Overview
From The Shop @ Showready
Longtime agency partner, Friasworks, connected with The Shop @ Show Ready to engineer and fabricate Pacifico Porch, a lounge-style activation for their client Pacifico. The objective of this activation was to create an environment that reflected Pacifico’s surf roots and close ties to the ocean lifestyle at BottleRock, an upscale music festival in Napa Valley that features top purveyors of fine food, wine, and beer.