Currency Conversations

July 2019
Tradeshow / Expo Activation
New York, NY
 
Overview
From On Board Experiential
Money talks, but how often do we talk about money? Black women face more obstacles to financial success than any other group in the U.S. We went on a mission to change that. In partnership Chase and ESSENCE, we took a tour around the U.S. to have Currency Conversations, empowering black women to take a pledge and commit to their financial goals. Through inspiring panels, hands-on workshops, and healthy discussions, we created a network of black women who will motivate and encourage each other on their path to achieving their dreams.
 The Results: 7.2 MM campaign impressions (pre-ESSENCE Fest). Increased Chase’s positive social media sentiment by 40%. “Life changing! I gained so much knowledge and was empowered.” “The planning committee deserves all the accolades for putting together such an AMAZING event.”
Event Team
Agencies & Vendors
People