Hyundai Super Bowl LIVE

Experiential Activation|1,000 - 5,000 Attendees
Atlanta, GA|February 2019
Overview
From AKJOHNSTON Group

We were commissioned by Advantage Marketing for Hyundai Motor America to bring to life four outdoor live spaces that embodied the values and performance of Hyundai Motor for their title sponsorship of the 2019 Super Bowl LIII in Atlanta. The eight-day activation needed to live outside in the rain, wind, snow and mud while hosting over 100,000 guests throughout its activation leading up to the Big

Event Team
Experiential Agency
AKJOHNSTON Group
Anaheim, CA
Event Space
Centennial Olympic Park
Atlanta, GA
Experiential Agency
Advantage Marketing
Los Angeles, CA
Fabrication
Ulterior
Anaheim, CA