Skinnygirl Candy Launch Event

January 2018
In-Store Event
New York, NY
50 - 100 Attendees
 
Overview
From Chandelier Events
For the launch of Bethenny Frankle’s Skinnygirl Candy, Chandelier Events planned, designed and produced an in-store takeover at Dylan’s Candy Bar in Union Square. Fully-branding the entire store to become a Skinnygirl Candy pop-up, Chandelier orchestrated every detail—from the life-size designer candy bar clutch bag Bethenny carried on the red carpet to the set for a a fireside chat with Bethenny and Dylan Lauren while guests enjoyed candy sampling, catering with “eye candy” servers, candy cocktails and a media pit photo experience. The event was featured on Bravo’s Real Housewives of New York.
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