Deadpool x Trolli: Show Us Your Package

In the heart of Times Square, Trolli found inspiration from the iconic 90s intimates ads and replicated the fashion designer-inspired photoshoot in partnership with Deadpool 2 for the worldwide release. Adding uniqueness to the shoot, we developed a completely customized photo-editing tool that showcased the bright bag as the photo’s focal point. The tool allowed our team to colorize the bag within seconds, giving fans a real-time opportunity to be featured on a Times Square digital billboard minutes later. While guests waited in line, we managed registration for the activation via an easy-to-use iPad application that captured all participants' information and streamlined the photoshoot experience for everyone, providing the client with valuable, real-time data.