Pandora Personalized Moment

A Pandora event featuring Post Malone, Ty Dolla $ign & SZA. Pandora commissioned us to create a customizable photo brand activation where a series of questions algorithmically formed an individualized projection mapped backdrop that featured fans’ names and favorite artist from the evening’s line-up. Questions included fans’ excitement levels and favorite parts of Pandora services. From the moment they opened the doors, till the concert ended 4½ hrs later, nearly 1200 fans queued up for the personalized souvenir and shareable memory while also providing Pandora with local actionable metrics, making the Personalized Moment Activation a layered success.