Fiserv Forum 2019

Create an immersive brand experience that brings together two distinct Fiserv audiences that previously had stand alone events. Tapping into the event theme, Elevate, XDA revamped the entire experience infusing entertainment and thoughtful content
to deepen Fiserv client relationships. This event attracted over 6,500 customers for a 3-day immersive event.
 XDA created the Forum’s 129,000 square-foot Experience Center, an internal trade show that housed 116 Fiserv Solution booths, 19 Partner Solution booths, three theaters, and 12 conference rooms.
 XDA designed and hosted 15 breakout sessions, including the Leading Women’s Summit, Technology Leaders Summit, and CEO Forum.
 Managed world-class speakers including Walter Isaacson, poetic artist Sekou, and closed out with
an intimate performance with Lady Antebellum. Also led platform consultation for all hybrid programming elements.