McDonalds Worldwide Convention

XDA transformed the McDonald's worldwide convention into a larger-than-life immersion, giving franchisees hands-on experiences with each of McDonald’s 4 growth initiatives for15,000 attendees. XDA created an 800K sq ft “McCity” dedicated to showcasing McD’s 4 key growth initiatives. They developed a semi-scheduled format to ensure participation but allow Owner/Operators to personalize their 4-day engagement Hands’-on digital experiences at every turn helped McDonald’s brand and culture to life and increased engagement opportunities. The space included 11 fully functioning restaurants, a sculpture garden with a Happy Meal House, Golden Big Mac, neon Golden Arches and much more, a park for recreational activities, and dedicated courtyards for entertainment, relaxation, and meetings.