VidCon 2023 x General Mills
July 2023
Collaborators
Conference / Summit
Anaheim, CA
1,000 - 5,000 Attendees
Overview
From Interactive Entertainment Group
VidCon, the celebration of online video culture, saw an interesting confluence of traditional snack brands, digital influencers, and the power of experiential marketing. Freeman, a global leader in brand experiences, collaborated with us to create a unique and unforgettable brand experience for General Mills‘ popular snack lines – Gushers and Fruit by the Foot.
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