Asahi Super Dry Draft Experience

To reinforce Asahi Super Dry Draft’s position in the marketplace, highlight the product’s crisp, refreshing taste, as well as its perfect pairing for any cuisine, BMF transformed P.S. Kitchen, located in the heart of New York City, for a three-day interactive tasting event. The products positioning, a beer that’s perfect with all cuisines, lent itself to a consumer experience geared towards global palates. The exterior and interior was transformed with Asahi branding, while informative graphics allowed guests to learn about the Asahi brand history.